New Media Is Going Mainstream

New Media Is Going Mainstream - figures from USA quoted from podcasting news blog…

“Internet media is moving to the mainstream, according to research from Deloitte & Touche:

* 38% of Americans are watching TV shows online.
* 36% use their cell phones for entertainment.
* 54% of Americans use social networking sites, chat rooms or message boards to socialize.
* 45 percent have a profile on a social networking site.
* Online ads are second only to TV ads when it comes to consumers saying what has the most impact on their buying habits (65% versus 85% respectively).

More and more people are becoming Internet content publishers, too:

* 54% of those surveyed said they are creating their own entertainment content by editing photos, videos or music.
* 45% are making the content for others to see.
* 32% think of themselves as “broadcasters’ of their own media.”