To BLOG, or not to BLOG? That is the question…

My colleagues have me on about blogging (or the lack of it in my life…) and I raise the issue with them, that if you do not have the “ego” to blog, (that is the ability to believe that what you write will have value for both you and others), then it becomes a difficult task.

On the other hand, I often protest to anyone that will listen, that reflection and reflective practice are an integral part of the cycle of professional learning/development. I guess, how ever you choose to do the reflection is the personal part…

The conference theme that I started this latest round of blogging with is part of the same dilemma for me… Should we strongly push the notion of online reflection and contribution, beat people up for not trying and deride their lack of effort as somehow a failure to be reflective, or should we simply arrange the technological opportunities and sit back and wait?

SONY, clearly have adopted a stronger stance on this issue (my colleagues in the “fanatical-blogger camp” have already delightedly sent me this little piece to stir up my activity and encourage me to see the error of my non-blogging ways, before the GM decides to take stronger action and I am out on my ear!!!!

Hmmmm - I have just blogged about it!!!! Maybe they have won this round….. :-)

Blog “refuseniks” facing the sack?
Sony BMG UK adds blogging to the job description
By Andrew Orlowski

We’ve all heard about employees being sacked for blogging. But as the fad begins to wane, will staff soon be sacked for failing to blog?

Last week, Sony BMG UK issued a new corporate marketing strategy.
Click here to find out more!

According to an official release from the group, Ged Doherty, chairman and chief executive of SonyBMG in UK and Ireland, said the company “has made it obligatory for all senior staff at both Columbia Records and RCA Records to start blogging actively”.

So what happens to staff who refuse to toe the corporate line, or perhaps fail to produce the required quantity of blog blather?

A spokesperson for SonyBMG told us “you won’t be sacked for failing to blog”, but added, rather ominously: “If you don’t blog, it’s going to be frowned upon. Ged has made it clear that staff are expected to blog and participate in the community. He sees it as part of people’s jobs.”

Building a conference framework

So looking at the development of ULearn07 as an integrated part of a wider professional learning agenda, there seem to me to be the following rationale. The conference needs to be a wide-ranging education event with a very specific leadership, learning and teaching focus. It should be predicated on transformative whole school change that enables the school to focus on the learning needs of individuals in creative new and empowering ways. It needs to provide professional development/professional learning in virtual and F2F environments, before during and after the actual 3 days of the conference. Students need to be an integral part of the mix… The past few years of development of these ideas are distilled below and are entirely consistent with the blog entry from Stephen Downes recently on “How I would run a conference”

Pre Conference ??? blogging, forums, hotseats, readings, debates, info-sessions, podcasting, audioconferences, webplanners for tracking PD strands

Pre-conference workshops ??? to leverage the advantage of having the keynotes/spotlights in town a range of half day and full day sessions

Actual Conference ??? blogging, workshops, skills, debates, discussions, keynotes, spotlights, video recording

Post Conference ??? reflection forums, conference papers as digital media, blogging, podcasting, streaming

The focus of the conference could derive from alignment with the MOE???s overarching goals of empowerment of student learning through ???quality teaching fo diverse students???, ???quality providers for support and resourcing of education???, and ???community engagement to validate the educative process???.

NZ Education???s 8-10 ???big questions??? could provide the essence of the strands that support the main goals, including Leadership, e-communities of practice, curriculum, assessment, learning and teaching, vision and values, pedagogy and practice, diversity, student perspectives etc. . These questions need to be developed by a group of knowledgeable people and they need to cover the big issues in NZ education.

Each area needs to have a spotlight or two and a group of key personnel (facilitators) who could act as a coordinating group to find/provide key people who can contribute to pre conference forums, can facilitate conference discussions, can facilitate workshops etc and can put together a post conference paper using the information gained during the pre and conference activities.

Each question will have…

1. Pre conference
A discussion paper, online forums, debates, and a knowledge attack (resources and activities provided to bring people up to speed) Facilitated discussion.

2. Conference
At least 20 workshops (each question), all interactive and covering aspects of the question from different cultural perspectives, teaching levels etc. The aim is to use the delegates as integral parts of each workshop by engaging them ahead of the conference and throughout the sessions. An interactive set of workshop sessions would be chosen by the selection committee. These sessions would be filmed and used as part of the reflection, post conference discussion using appropriate electronic mediation. The NFT recommend that there would still be workshop type sessions but these would be very targeted around the questions and many of the presenters hand picked to ensure highly effective delivery;

Conference delegates could follow a question all the way through. I envisage one question lasting a day.

3. Post conference
The facilitators would have the job of collating all the key ideas from each question and writing these up at the end of the conference using the video footage and the pre conference discussion. In doing this the proceedings of the conference would be a living record of the work done by attendees and be well informed by current ideas and practice alongside the views of the presenters.

Take a look at the ULearn06 conference blog to get a feel for how this pans out

Professional learning and conterences

The hardest part of any journey is getting started - not sure who to attribute that to but it applies very well to the notion of blogging… so what is the audience??? Make it relevant to yourself Nick… build your own reflections, then see what happens…. so, here is a rather too long ramble on conferences and thoughts about ULearn07 as it evolves

ULearn07 is about to launch its pre-conference activity ahead of the full day pre-conference workshop on 2 October 2007 followed by the conference on 3,4,and 5 October 2007 at Sky City in Auckland (NZ). The ULearn conference series is focused on transformational change in learning and teaching through appropriation of new technologies and new pedagogies for their integration into the classroom. ULearn’s are more than conferences…. they are learning experiences that have a genesis in the ICT PD classrooms and schools of New Zealand’s ICT PD Cluster Schools Project (MOE, NZ: 1999-present)

So what is it that distinguishes a good conference experience from a poor one…. a great professional development experience from a mediocre one…. a rich personal learning experience from a frustratingly inadequate one? Are there any points of reference that make a difference if adhered to…. can there be a recipe for success so that everyone gets what they want, so that each of these activities result in an unfailingly valuable experience….. hmmmmm - I guess we will all have opinions on this and no doubt they will differ. A quick scan of the blogosphere produces some really interesting comment and ideas for development… Seth Godin talks of conferences mostly targeted at… “getting average people to change their behaviour”. In his 2?? Worth blog, David Warlick sets out notes for future conference 2.0 developers focused on increasing participation through Web 2.0 features.

So there is the issue, In a nutshell… individual difference, varying expectation, differing starting points, cultural perspectives and in states of well-being, attitude to the opportunity and time of the day may make a difference. The range is daunting an d troubling, especially as the organised/facilitator/teacher reviews the experience and looks at the outcome of the evaluations.

So, as we puzzle over the variability of the evaluation comments and the value of them as reflective material that we can gain meaningful information from, we realise that there are , in general, comments from those that have something to say - either positive or negative and most often - extreme… can we rely on the comments from like-it scales analysis that give a range from wonderful to terrible but where people often just go to a fence sitting position?

The trouble with comment without context is that it can only represent a view at the moment in time in which it is made and it has no real context nor any point of reference. Can we really rely on an analysis based on such potentially variable or significantly prejudiced feedback? A survey administered to one specific group at a recent conference was followed up by an online version of the same form some days later. Of those who did it twice (not a requirement) several changed their view by as much as 2 points on a 5 point scale… This makes my point about validity and context of time.

The reflective feedback gleaned from reporting after the event or through interviewing appears to provide a far richer source of critique. Developed after the event, this kind of qualitative data can often be woven into a much richer context. It can also demonstrate how in retrospect, participants can often evolve their thinking and integrate their experiences into the wider context of the school, or workplace. It has been my experience that these reviews are by far the best way of really understanding the significance of an event, workshop, conference or programme.

So is reflection and reflective practice not only useful at a personal level but also useable and effective in judging the impact of systemic change. Can trends seen in an individual???s reflection be effective in the summation of a group experience?

As we review the information coming from our conferences and events, we have to make calls on the way ahead, often relying of the immediate feedback of a survey that we cannot always rely on for the deeper view of the impact on the event. We combine this with the richer content of reflection and comment from milestone reviews and then try to reconstruct our ideas for how to develop the next event…

A moving target??? Absolutely… however, it has been responsible for a lot of development and change as well as sticking with the tried and true. The question that keeps coming up as we look at rearranging things is, ???should the planning and programmes reflect a significant step forward, stretch the boundaries and look for new possibilities, or, should it seek to reinforce a successful formula? The pragmatist would probably take the view that it should be a mixture of both, however profound change requires profound action.

Everyone has a new idea. ???…the best conference experiences have direct contact with students… they are the catalyst for teacher change!!!???. ???…the best conferences have a strong teacher for teacher focus in a collegial environment where teachers can work together to support their own change!!!??? Where is the reality?

Vince Ham (Director of Research at CORE Education) notes in he research that there are significant t advantages to teachers attending conferences and events. Networking and supportive events like these reinforce for teachers the sense of collegial purpose and evolve a strongly supportive environment in which real reflection and sharing of practice, pedagogy and experience are amongst the ???rich??? outcomes. The multifaceted nature of the modern conference and its integration with cohesive and long-term programmes that are accessible to all, make them a very real and effective way to motivate, inspire, consolidate and challenge. By making the conference a wide ranging activity that is simply an extension of a cohesive long term strategy, ongoing community of practice, both electronic and face-2 face, that represents a wide ranging activities of common classroom practice and whole school development, and that provides a place for celebration and networking, we create a place in which teachers can take risks, explore and grow.

So, maybe everyone is right - whatever the experience offers an individual, it is their choice. We all get the experiences and outcomes that we choose for ourselves??? and then we reflect that in our evaluations…. maybe an evaluation of such an even represents more about the individual and the ???space??? that they are in, than it says anything about the event itself.

I will continue to believe that any place where teachers can gather together to value one another, to share and celebrate, to challenge and be challenged as a part of their long term commitment to professional learning, is a valuable experience with potentially constructive long term outcomes.

Conferencing for professional learning - ULearn06

ULearn06 is a culmination of several years of development and is focused on the notion that a conference is a part of a fully planned professional learning programme that has on its own no definable beginning or end. Conferences are a focal point of a wide ranging build-up effort and the beginning of post conference development and support.

ULearn06 is designed to focus on building capability in all aspects of the use of ICTs to support the wider development of learning, teaching, administration, cross curricular programme integration, resource development and sharing as well as whole school/cluster development. There is a strong emphasis on transformative leadership as well as “teacher for teacher” networking. This focus has emerged from research, (Ham et al, 2003) where key factors for successful implementation of an ICT development programme are seen to include a strong emphasis on leadership, ownership, fellowship and relationships (the four ships model).

ULearn will be a wide-ranging education event with a very specific leadership, learning and teaching focus. It should be predicated on transformative whole school change that enables the school to focus on the learning needs of individuals in creative new and empowering ways. It needs to provide professional development/professional learning in virtual and F2F environments, before during and after the actual 3 days of the conference.

Pre Conference ??? blogging, forums, hotseats, readings, debates, info-sessions, podcasting, audioconferences, webplanners for tracking PD strands

Pre-conference workshops ??? to leverage the advantage of having the keynotes/spotlights in town a range of half day and full day sessions

Actual Conference ??? blogging, workshops, skills, debates, discussions, keynotes, spotlights, video recording

Post Conference ??? reflection forums, conference papers as digital media, blogging, podcasting, streaming

The conference blog has been started and the conference registration is still open. Have a look…