We are thrilled to have Bruce McIntyre give a response to our first keynote by Will Richardson and Sheryl Nussbaum-Beach. Bruce will be speaking on behalf of the business sector as part of our collaborate key theme.
Bruce is also one of ULearn08’s invited guests and will be giving a presentation entitled For which master? His workshop’s abstract is as follows:
Education is increasingly structured to serve the economic construct. We know that economic wealth is centred in a few hands, while our planet is being stripped of its life support systems and species, while our environment is rampantly toxic and stressful, while people are turning off or lashing out. What role does education NEED to play in today’s world if humanity is to have a desirable future?
Bruce McIntyre is known for starting Macpac at age 19 in 1973. Macpac became one of New Zealand’s early export success stories. Today, its innovative, high quality products can also be found in shops and mountains around Australia, UK, Europe, Scandinavia, USA, Japan and Asia.
In the late 1980s, disillusioned with traditional business culture, Bruce instigated a prolonged cultural and organisational reform project which transformed the workplace into an open, highly participative, team-based, human-oriented environment. These reforms were presented at the two Workplace NZ conferences.
Currently, Bruce is working on education reform, developing a model school, which has the intention of developing the innate, holistic potential of every student. Bruce comments that, “current education is openly focused on providing workers for the economy. But the base cause of our social, environmental and economic woes is that our society limits human potential to an estimated 10% of its capacity - the other 90% of us is shut down.”
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